A British honey company worked with BMB agency to create a commercial featuring three bears. Its really a funny, and a well done commercial.
Talking to Ad Week, Chalkley says they wanted “to start from a position of absolute respect.”
It was important to find the characters that would make it feel authentic and genuine, who we could trust to accurately represent the gay bear community. We cast and wrote very carefully, taking advice from people within the community, and encouraged the cast to co-write the scripts and be their genuine selves. Ultimately this is a funny and charming breakfast show for everyone and made with love and fun.
Via YouTube/ Rowse Honey