Last week Suitsupply released their new Spring and Summer clothing line. Pieces include light jackets like the bomber and checked jackets, softer lien cotton blends on a lot of their suits. But what really has people surprised and even shocked is the ad campaign for the new line.
Fodde de Jong the Amsterdam-born designer decided to celebrate gay love with a new marketing campaign called "Find Your Perfect Fit", which shows men in different intimate poses.
At the time of the release of the campaign, Jong stated: “The attraction between people is an important part of fashion advertising. A campaign featuring the attraction between men was long overdue and particularly relevant for our brand.”
There's just one small problem, not everyone sees the ad as something to celebrate and a lot of people are just upset (mad). Jong did understand that when the campaign went live there would be a possible drop in sales and social media followers and said that he still plans to put up the campaign pictures in most of their 100 stores.
It appears he was right, in fact, Suitsupply has lost thousands of followers on social media, and their Instagram page has lost 12,000 followers and counting. Their Facebook page is receiving both positive and negative comments, such as; “I was buying your suits for a local pastor I know. Not sure that I can continue to do that,” and “Especially if you have this hanging up in your store. Congratulations on your beliefs but are you selling homosexuality or clothing?” While others commented “Great advertisement, let's see how many people feel offended by this. You don’t want them as your customers anyway.”
Regardless of your feeling about their decision to peruse this campaign, you have to respect the designer convictions and let me just say this, the ad is HOT! I'll buy a suit.