The U.K. based LGBT magazine was slammed on social media after a tweet that was meant as a joke back-fired. The post done in poor taste made reference to the Parkland school shooting. They tweeted a picture of the front cover of the magazine, with the words "Just to be clear @realDonaldTrump - these are the only guns you should see in a classroom..."
"Wow Attitude. Way to exploit a major tragedy and the current gun control debate to see your rag and keep your advertiser happy. Get in the bin." one person wrote. Journalist Keith Andrew tweeted "Jesus Christ, this is terrible." Attitude's response was to block his account, he stated “This has genuinely depressed me. @AttitudeMag was the first gay magazine I ever bought.”
Attitude spokesperson Darren Styles said they were “sorry for the post in question:” Editor Cliff Joannou said “It was posted by a member of staff and has since been deleted by a senior member of the digital team. It’s certainly not reflective of wider editorial policy,”
The initial tweet has been removed (deleted) and users have been unblocked. I suppose if you have an opinion that Attitude magazine doesn't like they'll just block you, instead of facing the criticism they received to a tweet done in poor taste. They were kind enough to unblock you.
Darren Styles’ entire statement can be read here:
“The last thing anybody at Attitude seeks to do is cause offence or conflict – plenty enough of that rains on the LGBT+ community as it is.
A member of our digital team, incensed by overnight reporting of President Trump’s insane suggestion that schoolteachers should be armed, sought to dismiss the proposition by ridiculing the President with some wordplay and a cover dating back several years featuring a well-known teacher and friend of Attitude, Pietro Boselli.
The understandable anger we all feel at the recklessness of the man in the White House, allied to the helplessness as we watch, can cloud judgement (just ask Kathy Griffin) – and on this occasion the emotion of the moment and a desire to strike back has led to a post that has caused offense to a number of people.
We apologize unreservedly for that. It’s not something most of us would have written, and we deeply regret any hurt that has been caused.
In calmer times I do believe the lack of malice would be obvious – the target is evidently President Trump – and thousands of readers this morning did understand and react positively to that. Some respondents, conversely, crossed a line in terms of language we are prepared to leave online, which inflamed the situation further.
But the young and politically engaged aren’t always as mindful as we’d want them to be around wider sensitivities, and – as I say – it is an error of judgement.
Our Editors have apologized unreservedly, as do I, and a number of early respondents have been gracious enough to accept those apologies and engage constructively. I believe the premise was widely understood, even if the execution wasn’t appreciated. The tweet has long been deleted.”